The UK top travel and adventure publisher, Rough Guides, has moved Uganda to the Number 4 in their top countries to visit list this year 2017. This is the first time Uganda has made it on the Rough Guides list, and is one of two African countries for 2017. Uganda comes after India, Scotland and Canada.
“The country’s commitment to heavy investment in its tourism infrastructure looks set to change this, though, and in 2017 expect Uganda to vie with Kenya and Tanzania for international visitors, drawing more and more travellers with its astonishing wildlife,” the Rough Guide says https://www.roughguides.com/best-places/2017/top-10-countries/
The only other African country to make the top 10 list is Namibia at number 9.
This is a huge accolade for Uganda and the additional media coverage on the release of this hot list of where to visit this year is already being talked about and will provide Uganda with additional attention both in the press and on social media. Uganda Tourism Board hosted Rough Guide journalist Keith Drew from 8-15 September 2016. During the fam trip, he visited a number of Uganda’s tourists attractions, from which several stories were generated. The fam trip was organized under Kamageo, the PR and Marketing firm representing Uganda in the UK and Ireland.
Since the PR firms began representing Uganda, the country has gained international media coverage worth over UK pounds 1.2m in the UK market and over Eur2million